Course curriculum

  • 1
    Welcome!
    • A message from your instructors
    • Course Structure and Outline
  • 2
    Chapter #1
    • The KYS (*Know Your Shit) research process
    • Using free and paid powerful data tools to conduct your research
    • Test your learning
  • 3
    Chapter #2
    • What's an emotional appeal?
    • The Sales Funnel & Your Target Audience’s Changing Perception
    • Test your learning
  • 4
    Chapter #3
    • Valerio’s introduction on structure [structure vs. flow]
    • The Almighty AIDCA
    • 1. The Art of Attention Grabbing
    • 2. Building Interest
    • 3. Shaping a Desire Trigger
    • 4. Show Conviction
    • 5. Drive Action
    • Copy Structure Quiz
    • Mini-lesson: Structuring Short Ad Copy
  • 5
    Chapter 4: The Writing Part
    • The bare bones
    • Voice
    • The art of conversation
    • Attention
  • 6
    Next steps
    • IN CLOSING: How it all comes together
    • 20 Additional Swipes + Free analysis included
    • Before you go...
    • Bonus: Google Doc Templates
    • Two recorded live training videos w/ pro copywriters including Q&A